Archive for the ‘Crafting a speech’ Category
Content is the currency of future. In this blog I would share PROVEN TIPS on creating hooks for your content
- YOUR NAME: Grab your name and purchase URL. Begin writing blog post. Integrate your Blog with Social Media platform such as LinkedIn, Facebook, Twitter and Google+
- CURATE CONTENT: Subscribe to people.li and enter your keyword/title. Site will search and generate a newsletter on your keyword/topic. Share content on your Social Media Platform.
- LENGTH: For blog – longer 500 – 750 words length is permitted. For LinkedIn 200 – 400 words is enough whereas for Facebook 150 – 200 words post is tolerable.
- TITLE: Have a catchy titles such “7 – Tips …”; “3 Reason Sales people Fail”; “Best kept secrets…”. Title is the first text that catches eye balls and people make snap decision whether to read or not.
- TIME: Post at appropriate time.
- KEYWORDS: Sprinkle your post with keywords. Keywords are the secret to how you are found?
- LINKS: Insert third party link in your post.
- COMMENTS: When you post link to Social Media platform add your comments in the visible column to create interest.
- CTA: Include Call To Action in your post or ask for opinion.
- Hashtag: Hashtag is a keyword with a hyperlink. Include Hashtag at the end of the post, it allows your content to be found.
Content is king and more hooks you include in your content, more views you will capture.
When was the last time you had a conversation with a four year old kid? Did you connect? And if you were lucky, you would have noticed that no sooner you kneeled down and talked to him from his level of eye contact…. You both connected.
But why is that when you talk down to him, he pretends to listen and does not. Why does the kid openly reflect that he is uncomfortable? This is clearly because that is how we are biologically engineered.
In the last four weeks, while attending club contests, I realized that many speakers who delivered a speech with good content did not fare well with the judges marking. I wondered why until I myself occupied the judges chair and realized that no sooner you are expected to judge the speech, your judgment comes under one umbrella…………. “Did the delivery connect with the judge or not.” If it did, the speaker could be marked higher than if the speaker did not! This may sound a bit confusing but I would like you to imagine
Speech # 1 Scenario: A Toastmaster delivers a speech stating that at 6 years of age he was hit by a car and thrown away wherein he had to miss 30 days of schooling.
Speech # 2 Scenario: Toastmaster delivers a speech stating that this November when coming out of the club meeting, he was hit by a car and thrown away wherein he was hospitalized for 30 days . Now my questions to you is – Which speech scenario would you mark higher?
Enjoy Exploring……& welcome comments….
There are many formulas for crafting a speech. The best seller“Made to Stick” lays a formula called “SUCCES”; success with a single S. Simple; Unpredictable; Credible; Concrete; Emotion and Story to craft your message. The speech should be Simple. … Strip your delivery to the core. A successful defense lawyer says if you argue 10 points, by the time jury goes back they would not remember any”; Unpredictable…. break the audience guessing game; Credible…should have reference from credible sources; Concrete…should have concrete images; Emotion……make them feel something; Story…tell stories. Follow the SUCCES principal and you have an attention grabbing speech.
Then, there are gut feel formulas for crafting speech and my gut feeling says focus on three things. Attention; Engagement and Message or action. And you have a brilliant piece of delivery. Crafting a speech is like dating getting your dates attention; engaging in conversation and asking for the next date.
There are various fundamentals to get attention and this could be achieved by asking powerful question, using humor; a prop; a gesture, sharing a personnel story or a mystery not letting the cat of the box and a powerful quote.
Engagement is the meat and the best way to connect is “as Craig Valentine says 4F’s. share your First, Fears, Frustration and failure. And engage them in a dialogue physical or at a mental level.
Message or action. Tell them what you have told them and show them how and why they should follow the action plan.
Finally remember to add the TITLE to your speech. “Attention, Engage and Message”