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Brand_building

Idea of this blog post triggered in my mind after I requested a speaking slot  in DTAC 2015 “.  I began wondering what I can give back to Toastmasters in this blog Post.  And it boiled down to  “A Teaser on BRAND building.”

Brand has numerous scientific definitions but in simplistic terms it is what your audience speaks about you.  And what audiences speak about you is a direct reflection of

  •  Your EXTERNAL self-i.e. PHYSICAL; how you dress, behave and interact
  •  Your INTERNAL self – INTELLECT – What you write, share and Express

Once you have covered the above two points; 50% of the battle is won.  The other 50% is PRESENCE & VISIBILITY i.e. being seen, heard and felt among your audience.   Let’s step back and wonder how you can practice BRAND building sitting in the comfort of your home.  Remember we live in a collaborative economy and by 2025 – 75% of the workforce would be millennials who are digital natives consumed by Smartphone 24×7.  Hence subscribe to Facebook and LinkedIn and practice following steps online …..

  • EXTERNAL: 25%: Post a clear head shot and a profile that markets your credentials.
  • INTERNAL: 25%: Share content with insight. Your content could fall into three categories Entertainment, Education and Experience.
  • PRESENCE: 25%: Being where your audience is. Become a member of Facebook page “THE OFFICIAL TOASTMASTERS INTERNATIONAL” with over 11,706 members and other regional Toastmasters Groups on Facebook. Become the member  of LinkedIn Group “THE OFFICIAL TOASTMASTERS INTERNATIONAL GROUP”  with over  42,837 members
  • VISIBILITY: 25%: Post content with insight at least once a day and do it at an appropriate time I.e. early morning before people reach office or late in the evening after dinner time when your audience is most likely to surf the net.

Now is the time to MEASURE your BRAND.  You can subscribe to www.klout.com and link all your Social Media platforms to your Klout account.  And Klout will dynamically measure your brand value ranking.

Good luck and look forward to sharing more on “BUILDING YOUR SOCIAL BRAND IN 90 DAYS” @ DTAC 2015 in Dubai.

 

 

TM-SMMany a time I receive a request from a prospective member “which club should I join? ”    And the question cycle begins where do you stay, what is your profession and what is your objective?   Many a time Toastmasters come back after a long SABBATICAL and request is for a similar advice.  The recommendations could be wrong or right but presumably coloured by the glasses you are wearing. 

What if we could automate this process?  Automation is not about reflecting where the club exists or the contact details.  What if we use the power of SOCIAL MEDIA and going forward request every member who is joining to concur to share or not to share his LinkedIn or Facebook profile? 

And I am positive 90% of the members would not hesitate to concur.  Based on the trend mobile application can be developed that is interfaced with LinkedIn and Facebook to pick up relevant data. And this Mobile app can be made available to Toastmasters on subscription model wherein if members can search members with relevant skill, qualifications, Title, industry and all those criteria that are available on LinkedIn and Facebook platform. 

I see tremendous benefit in the application. Imagine I am visiting Turkey and want to visit club with members from IT sales professionals, Imagine I am visiting Malaysia and would like to visit members from Finance background?    Imagine club membership is going down or shooting up – the membership profile can intelligently predict why?

Please share your comments.

Advise1There are a handful of Social Media platforms that connect millions of people.  Among them LinkedIn is the # 1 platform to connect professionals.  LinkedIn connects over 238 Million professionals among a global professional workforce of 600 Million.  Hence you are on the right platform.

Your # 1 Strategy for LinkedIn should be VISIBILITY. And by VISIBILITY I mean

  1. When people goggle for your name; your name should appear first.
  2. When people search for your attributes in LinkedIn; your name should appear on the top of the search.

Read the rest of this entry »

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