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Story.0Have you ever felt that you delivered your speech and the audience faces were blank with dead pan expressions….  Your speech fell flat………  It has happened to me.

There are many formulas for crafting a speech.  The best seller“Made to Stick” lays a formula called “SUCCES”; success with a single S.  Simple; Unpredictable; Credible; Concrete; Emotion and Story to craft your message.   The speech should be Simple. … Strip your delivery to the core.  A successful defense lawyer says if you argue 10 points, by the time jury goes back they would not remember any”;  Unpredictable…. break the audience guessing game;   Credible…should have reference from credible sources;   Concrete…should have concrete images; Emotion……make them feel something;  Story…tell stories.   Follow the SUCCES principal and you have an attention grabbing speech.

Then, there are gut feel formulas for crafting speech and my gut feeling says focus on three things.  Attention; Engagement and Message or action.  And you have a brilliant piece of delivery.  Crafting a speech is like dating getting your dates attention; engaging in conversation and asking for the next date.

There are various fundamentals to get attention and this could be achieved by asking powerful question, using humor; a prop; a gesture, sharing a personnel story or a mystery not letting the cat of the box and  a powerful quote.

Engagement is the meat and the best way to connect is “as Craig Valentine says 4F’s.  share your First, Fears, Frustration and failure.  And engage them in a dialogue physical or at a mental level.

Message or action.  Tell them what you have told them and show them how and why they should follow the action plan.

Finally remember to add the TITLE to your speech. “Attention, Engage and Message”

Happy Reading

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